like all humans, we’re always evolving.

So, instead of an always-on offer menu, ours is seasonal. It flows with what we want to create + what we see you need.

You can always expect room for at least one website write per quarter (we just don’t lead with that because it’s not as sexy as the rest), space for a few blog clients, and a workshop series or two that will get you giggling like you do when you’re with your besties.

A person with painted nails using a laptop with color-coded calendar schedules on the screen, surrounded by notebooks, printed documents, colorful sticky notes, and a pair of headphones on a wooden desk.
A large formal event or conference with many people seated at round tables, listening to a woman speaker at a podium in a grand, elegantly decorated ballroom with chandeliers and large screens displaying presentation slides.

We’ll find where you fit in and talk about how you stand out 🫶🏽

We’ll find where you fit in and talk about how you stand out 🫶🏽

We want to help you tell your story, sure, but we really want to be with you for a good time and a long time.

That’s why we change things up. If we wrote your website a few years ago, we want to give you dates and times of when we can hang out again (liiiiike, come to one of our workshops for a lil tune up).

This is a relationship, k? We’re invested.

Why does that matter? Well…

Two women with headphones engaged in a recording session, one holding a coffee cup, with a microphone and laptop on a white table.

WORDS AREN’T ONE AND DONE

A sentence or two talking directly to the needs or pains of your audience, and the benefits they can expect from working with you specifically.

Five women standing against a plain white wall, smiling and wearing casual clothes, with four women wearing jeans and all in different colored tops and blazers.

VISIBILITY IS A PRACTICE

A sentence or two talking directly to the needs or pains of your audience, and the benefits they can expect from working with you specifically.

A cluttered wooden table with open books, notebooks, notes, a red binder clip, and some paper. The scene appears to be in a cozy indoor space, possibly a workspace or study area.

CONNECTION COMPOUNDS

A sentence or two talking directly to the needs or pains of your audience, and the benefits they can expect from working with you specifically.

Service Menu

The playground is open.

CURATED PLAYDATES

Whether we’re making new friends on a beach walk, handwriting letters to our grandmas, or throwing plates against the wall (← all real examples), P&A is a place for you to play—in small groups, usually for free, and in ways that feel safe to your nervous system.

This is where communication and connection meet, but we promise it’s really not that serious. No business cards or LinkedIn DMs allowed.

Sign up for the next walk here and for the next craft-driven IRL moment here.

Group of six people standing on rocks by a body of water with a cloudy sky, smiling and raising their arms in celebration.

CUSTOM COPYWRITING SERVICES

Words are our bread and butter, and the people who hire us to write them come to Popa & Associates as a copywriting agency because we are “voice-y.”

We write like we’re texting our homies about a really cool business we found, because that’s basically what you’re hiring us to do.

The difference between our homies and you (at first, at least) is that we add a few layers of science to our art—SEO, strategy, content calendars, reporting, etc.

Look, we’ve come up with and promoted copywriting offers, but our clients tend to need something more bespoke. So, the list below details the main things we’re asked to write, and their associated costs.

We write for you, and you probably need something different from what Karl at Lakedale (quarterly newsletters, a monthly blog, social media management) does. Also, we love writing tri-fold brochures…there’s just something about holding them in our hands.

Click into the accordions to get the investment ballparks.

  • We focus on long-form. Why? Because you get so much more out of it.

    While we work on projects of all scopes and sizes, we offer a range of done-for-you, done-with-you, and you-do-you services:

    • Blogging with SEO

    • Content writing services (e.g., writing your new website)

    • Copywriting services

    • Copyediting services

    • Copy audits

    • Newsletter management

    • Professional bios

    • Press releases / pitching / pitch reviews

    • Social media consultation/content + launch planning

    • Influencer management

  • Because we value your time, here’s the TL;DR

    (and the investment for things we’re asked about the most):

    Done-For-You Website Copywriting Services:

    • Blog posts range from $600-$2,000+. Most clients pay $750+ per blog post, given the lengths needed to rank for SEO*

    • Website rewrites (4+ pages) range from $4,000-$8,000

    • Website copy audits range from $1,000-$4,000

    • Content bundles range from $1,000-$1,500 per set

    • *Ask us about AI-supported blog options!

    Done-For-You Social Media Consulting and Influencer Marketing Services:

    • Sets of ten social media captions are $600

    • Influencer (+/- local media) outreach ranges from $3,000-$10,000

    Monthly retainers that include combinations of the above (+ some) are usually between $4,000-$8,000*

    *We will build a custom proposal based on your needs and dreams. We’ve found that most people like to have some kind of number knowledge to begin the conversation

Close-up of a person typing on a laptop keyboard at a wooden desk, wearing a ring on their left hand, with a blurred background of a window and some books.

ONSITE WORKSHOPS

This is where our relationship gets reallll juicy. We offer three signature workshops:

  • The Perfect Pitch (all about asking and receiving)

  • Build Your Bio (all about adding personality to your about me sections)

  • Blogs Mean Business (all about ongoing content)

Whitney will come onsite to teach them to your group (Chambers of Commerce, professional associations, the Junior League) and certainly leave everyone better than she found them or your money back (jk, we require upfront payment in full, but you won’t want your money back because she’s great. Also, she wrote this 😎).

Reach out to talk about what your team needs.

A presentation room with a projector screen displaying a slide titled 'blog mean BUSINESS' with a photo of a smiling woman, and a woman speaking at a podium with microphones, plants, and people sitting at tables in the background.

LOCALLY KNOWN POCKET HOURS

Put Whitney in your pocket! From pitching tips to how to show up on social media, Pocket Hours is a low-cost way to pick the boss’s brain. You’ll join a private podcast channel for 4-6 weeks that includes daily insight drops, tips, inspiration, and opportunities for Q&A.

    • Daily insight drops on a private podcast channel (Voxer)

    • Opportunities to ask questions and receive answers throughout the week

    • Your life + business: upgraded

  • $60 for 4-6 weeks

A woman wearing a brown sweater and jeans holding a smartphone.