COME OVER FOR A LITTLE WORDPLAY
COME OVER FOR A LITTLE WORDPLAY
Welcome to your word playground, where creatives, small business owners, and organizations come to learn not only how to tell their stories but also how to dust off their nametags to build connection, have fun, and ignite lifelong relationships.
Here, we believe business really is all about relationships.
(And, don’t worry, we’ll probably never ask you to wear an actual nametag)
STORY IS JUST part of the picture. Connection is the goal.
After literal decades of writing and posting, we’ve seen that the best way to get your story to land is to get in the right rooms and share it.
That can be a Zoom room where you practice pitching, a cigar lounge where you workshop your next great business idea, or a treehouse overlooking the Salish Sea where you figure out how to show up on video. This is your communications playground, and on this playground, everyone wants to be your friend.
We’re gonna get you seen + known where it counts 🙂↔️
We’re gonna get you seen + known where it counts 🙂↔️
We make the hard parts of being known feel less hard (and way more fun).
Pitching yourself. Showing up on camera. Writing a bio that shows the whole you. Walking into a room of strangers and leaving with new friends. These things shouldn't make you want to crawl under the covers and rewatch Gilmore Girls again, but for a lot of people, that's exactly how *getting your name out there* feels.
We've spent years figuring out how to make this stuff easier—and more enjoyable, even for introverts. Whether you're learning to pitch in a group that genuinely wants to hype you, getting media-trained in a treehouse, or mapping your local ecosystem so you know exactly where to show up, we're here to make visibility feel less performative and a whole lot more playful.
FOR CREATIVES
VIP, small group events. Workshops. IRL moments. We know how isolating creation caves can be. We’re solving it in a way that feels like fancy recess.
FOR SMALL BUSINESSES
Copywriting. Content strategy. Hyper-local PR. We’ve been writing, posting, promoting, and telling client stories since 2017 (officially, at least).
FOR ORGANIZATIONS
Professional bios lightly salted with personality. Licensed programming. Keynotes. We’ll help your people sound human across the internet—and beyond!
We’re connecting people through story, and we want yours to be one of them.
THIS IS WHERE communications MEETS community.
The whole point of website copy is to give your dream clients and customers a great first taste of what to expect when they meet you (Whitney calls it “roping your unicorns”). Blogs, newsletters, and socials reinforce the website. And being in community is what gets you really known.
We're not *just* copywriters. We're connectors. We help you find the words and the rooms where your story matters most. That's how you go from being the shy new kid on the block (and, frankly, there’s nothing wrong with that if you’re not interested in becoming known) to being the person whose name is mentioned at every table.
Words on a website don't build businesses. Relationships do. We just happen to be great at both.
BEHIND THE BRAND
BEHIND THE BRAND
SOMETIMES SHE’S PINKY. Sometimes she’s THE BRAIN. She’s always Whitney Popa.
I am obsessed with local businesses. I’m equally obsessed with creatives who are doing crazy, beautiful work but have no idea how to talk about it without feeling like sellouts.
I started Popa & Associates because I wanted to build a business that felt rooted—in my community, in relationships, in work that lets me show my kids that you can make a living without sacrificing your life. I’ve gone all in on helping people become known without 100 cold calls a day, nametags, or trending audios.
My team and I write copy that sounds like a letter from your BFF handwritten in sparkly gel pen. I host workshops that include pop culture metaphors and bubble waters. And I work hard to create spaces where connection happens before business ever does. But, you guys, the business part is important, too. We’re here to help each other.
I believe visibility without joy is just noise. And, as a mom of two, I’m already too noise-polluted to invite in more.
So, yeah, when you work with P&A, we're going to do what we do every day—take over the world (together) ;)
DL our free BRAND VOICE QUESTIONNAIRE
Look, we used to charge people for this questionnaire, and it remains an important part of our copywriting client onboarding flow.
However, we noticed that lots of people are writing their websites +social captions with AI, and we want you to feed it something good.
Whether you work with us or not, your voice deserves to shine more than it can when you prompt your AI of choice (we like Claude, fwiw) to “write an about page for a new acupuncture studio in Shoreline, WA.”
So, this is our gift to you, whether you want to figure out how your business talks just for funsies or plan to use your answers to help Chat write something that sounds a little more like you from the jump.
Shop THE digital DOWNLOADS
We have more stuff. These cost money, but they’ll help you a ton—to write your bio, prepare to pitch, and get on that healing journey with money.
life’s too short for boring stories. Let’s Play.
You can do business the way you’ve been doing it (e.g. how you think you should), or you can take your stories to new heights. We’ll be waiting for you on the buddy bench whenever you’re ready.
Your new era is one click away. See what’s on this season’s menu.
We’re gonna get you seen + known where it counts 🙂↔️
We’re gonna get you seen + known where it counts 🙂↔️
