Popa & Associates was recently chosen as a Boise State agency of record! Here’s what that means (and how we got there).

Ready to find your brand voice? Start with our DIY Brand Voice Guide questionnaire and build the foundation for all your copywriting—whether you're doing it yourself or bringing in help.

What if Seattle's most iconic brands got the Real Housewives treatment? As a Seattle copywriting agency that's worked with Pacific Northwest legends (like Nordstrom), we're digging into what makes these brands unforgettable—and why the right words matter for brand building.

7 books that my be even more important for your business than the “business books” you’re used to.

When Seattle personal trainer Julia Nicole realized her old website didn’t reflect the woman—and coach—she’d become, we helped her build something way more aligned.

Whitney wrote the Made In Washington website in 2022, and it’s grown into ongoing blog work. Read about how this client came to be, some of the coolest aspects of the project that set her up for success, and how Made In Washington changes the lives of 200+ Washington-based small business owners every year.

Learn how functional medicine copywriting balances credentials with connections, including our tips for writing medical bios and website copy that attracts dream patients.

Essential reading for female entrepreneurs to overcome self-doubt, develop authentic leadership skills, and build businesses that align with their values while achieving financial success.

Learn how to create a brand voice guide that shows off your company's personality and ensures consistent messaging across all platforms.

With nearly a decade in business and 200+ Pacific Northwest clients served, it's no wonder legendary Seattle companies have used Popa & Associates for their Seattle copywriting services. Learn more about why they're choosing P&A (and you should, too) in this blog.

A dozen life-changing (and life-affirming) books across fiction, memoir, spirituality, and personal development from the P&A team.

P&A does a lot of things differently, including how we onboard our clients. Learn more about the intuitive process that connects you more deeply to your business and makes for really great messaging.

We all have our own ways of getting in the zone, but there are definitely some trends. Read tips from the whole team in this one!

Do people really care about you and your origin story? Let’s explore.

What made this blog go viral? Let’s dig in.

Your business needs a lot of things, and a blog is one of them. Let’s talk about the biggest reasons why.

Learn how to use Pinterest to drive traffic to your small business’s blog and why those blogs need beautiful, helpful images that can be searched easily.

All the things I’d tell that eager, idealist corporate climber, knowing what I know now.

The scope for this retainer client is slightly different than it is for our other local clients. For the Hazel Miller Foundation, we write quarterly press releases and post weekly on social media. Click in to read more.

Popa & Associates is growing—and growing up! More inside.