Popa & Associates was recently chosen as a Boise State agency of record! Here’s what that means (and how we got there).

What if Seattle's most iconic brands got the Real Housewives treatment? As a Seattle copywriting agency that's worked with Pacific Northwest legends (like Nordstrom), we're digging into what makes these brands unforgettable—and why the right words matter for brand building.

When Seattle personal trainer Julia Nicole realized her old website didn’t reflect the woman—and coach—she’d become, we helped her build something way more aligned.

Whitney wrote the Made In Washington website in 2022, and it’s grown into ongoing blog work. Read about how this client came to be, some of the coolest aspects of the project that set her up for success, and how Made In Washington changes the lives of 200+ Washington-based small business owners every year.

Learn how functional medicine copywriting balances credentials with connections, including our tips for writing medical bios and website copy that attracts dream patients.

Learn how to create a brand voice guide that shows off your company's personality and ensures consistent messaging across all platforms.

What made this blog go viral? Let’s dig in.

The scope for this retainer client is slightly different than it is for our other local clients. For the Hazel Miller Foundation, we write quarterly press releases and post weekly on social media. Click in to read more.

Check out the organic traffic driven by Popa & Associates to the Explore Edmonds website.

I know this was written in May. Read on so you understand why this timing is so important.

Find my work for Explore Edmonds at SEA-TAC Airport!

Check out the nerdy numbers from Lakedale’s blog. Don’t worry, I’ll explain them to you!

All the things I learned and did in 2022, including new services offered, courses taken, a whole list of fun stats.

My go-to process for deciding when to end a client relationship is just a click away.

Sometimes, “when it rains, it pours” is very true, and that was the case for me in 2022 with website rewrites. Check out my last website rewrite of the year, a salon in Edmonds, WA. I’ll tell you about finding the client, the writing process and share tips for getting the website live.

If you’ve ever asked me, “How do you get clients?” you’ll love this overview of a recent client copywriting project in Vancouver, WA. I worked with Michelle from Minty Made to rebrand a functional medicine doctor’s clinic and helped her launch a new website to accompany it.