THE NEWSLETTER FOR PR PROS.
When one of Whitney’s former colleagues reached out to make her DEEP TECH public relations firm’s ~20,000-subscriber newsletter “voicier,” we knew exactly what to do.
We integrated puns and pop culture references, and we got that click-to-open rate higher each month.
Whitney tapped Helene, her favorite former coworker from their days at Gene Juarez, to write the twice-monthly newsletter, fill it with .gifs and conversational language anyone would understand (we’re talking about tech and AI in pretty much every issue, so this was essential! Many readers are tech CMOs), and get our readers giggling.
The newsletter had been on hiatus as The Colab owners, Ashley and Lizzy, rebranded it, so re-engaging subscribers while re-educating them with consistent, relevant tech PR content was a bit of a task.
In the first six months, though, we doubled the newsletter’s open rate and kept ratcheting up its click-to-open rate, which is a high form of engagement.
The best part, tO US, is how much fun we’re having working on it together 🫶🏼.
Read a sample
(They’re really cute and funny…kinda like us).
